Bridging the gap: three start-ups operating at the intersection of client and lawyer needs

Consumers want law firms to adopt technology that will given them better client experiences.

Lawyers (and law firms) want technology that will make them more efficient so that they can make more money.

Why can’t they have both? Better client experiences and improvements to lawyer efficiency don’t have to be two separate things.

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Entrepreneurial Q & A with Viewabill's Co-Founder David Schottenstein

We recently caught up with Viewabill co-founder and serial entrepreneur David Schottenstein for a quick question on the topic of motivation.

Q. David, what is your primary motivation for being successful in business?

I'll be honest. My main motivation is to make money. But before you write me off as "money-hungry", hear me out.

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The Billable Hour's Giant Shadow - with Kenneth A. Grady - Part 2

As the conversation continued...Ken Grady argued that the billable hour creates a false sense of objectivity and is based on a poor self-reporting system.

From his experience running a manufacturing facility where he was first introduced to the concept of "lean", Ken took into consideration the hours it took to produce something (as recorded by an objective, 3rd party observer), but he would also factor in all the other inputs into the process. Then, based on the total input that went into the process, the company would asses what the market would pay to achieve that product, and the difference was their profit. If they wanted more profit, their only choice was to reduce some aspect of the input cost.

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The Billable Hour's Giant Shadow

Earlier this year, we had the privilege of having legal evangelist Kenneth Grady moderate the session on metrics for our "Inside/Outside +Together" webinar, so we were already big fans.

Yesterday, I had the pleasure of moderating a discussion with Ken and our co-founder and CEO, Robbie Friedman.  

The topic was "shadow billing", the practice of tracking hours of a legal matter as if it were being billed on an hourly basis, despite the fact that an alternative fee arrangement has already been negotiated.

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Sometimes, A "Tech" Solution Is Actually Redundant

Last week, we received some interesting (solicited) feedback from one of our law firm subscribers.  They wrote:

“The real fact of the matter is Viewabill is a client tool that the firm pays for but Viewabill does not give us any metrics to even know that our clients are even using it.  The tool is a black box that we have very little visibility into, so it is really hard to have any feedback other than that.  It would be very nice to know who is accessing our data and when.”

This is how we responded.

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This Month Only: Add Connections and Get $500

Yesterday, an attorney friend who received the above email about our June promotion – connect with any 2 new clients to share matters and receive $500 off your Viewabill subscription – had a few interesting questions for us. 

Paraphrasing, the conversation went something like this:

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Cold Call on a Law Firm? Who Me?

A few weeks ago we embarked on an outbound sales campaign, dividing up amongst our team an alphabetical list of all the Fortune 500 companies' legal departments to ascertain if they might be having challenges in the areas we address. 

We also divided up an alphabetical list of Am Law firms to reach out to.

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